NAVIGATION

Runners World and Spartan Race Partner Up

Share

SPARTAN RACE PARTNERS WITH RUNNER’S WORLD
…World’s most influential running media brand teams with global leader in obstacle racing

EMMAUS, PA (June 30, 2014) — Runner’s World, the largest and most influential media brand in the running space, has signed a partnership with Spartan Race™, the global leader in obstacle racing since 2005, that includes custom digital content, racer-focused benefits, training plans and event activations.

The collaboration between these two premier fitness brands kicked off in the July issue of Runner’s World magazine, which reaches over three million people monthly in print. Highlights ofRunner’s World’s involvement in Spartan Race events include: Customized Spartan Race training plans designed by Runner’s World experts as well as exclusive stories and videos to be available only on Spartan.comRunner’s World content on Spartan.com; and a Runner’s World presence at select Spartan Race events. 

“Non-traditional running events such as the Reebok Spartan Race have really taken off in the last five years,” said Runner’s World Publisher Molly O’Keefe. “Our core mission is to welcome and engage all runners, and this new partnership with Spartan Race allows us to continue on that path with obstacle racers. The growth of Spartan Race into a global brand underscores their ability to create and deliver a first-class experience, showcasing the social and physical benefits of running and ultimately attracting new runners to our sport.”

According to a Running USA Study, in just five years, the number of estimated finishers in non-traditional events has grown from low six figures in 2009 to four million in 2013, a nearly 40-fold increase.

“We’re excited to kick-off the partnership with Runner’s World,” said Colby Connell, Spartan Race’s Vice President of Marketing. “Our goal is to expand the way people view health and fitness. While we provide people with an alternative to more traditional running events, Spartan Race is still a race at the end of the day and our heritage comes out of distance running.

“We believe that Runner’s World’s knowledge of training, nutrition, and race day preparation will greatly help our current race community. We also believe the alliance will help educate those in the traditional road race and trail running communities on how to optimally train for a Spartan Race.

“This partnership is yet another key factor in growing the emerging sport of obstacle racing along the proper channels and helping millions of people off their couch and out the door, living fitter lives.”

 

About Runner’s World

Rodale’s Runner’s World, the largest and most influential media brand in the running space, is the essential guide for everyone who runs. The brand provides all runners—men and women, from beginners to hardcore marathoners—with the advice and information they need to pursue their goals, the inspiration and entertainment they crave, and a sense of authentic community they won’t find anywhere else. Runner’s World is everywhere its readers and customers are—in print, online, on-screen and on the ground. Through authentic events such as the award-winning Runner’s World Challenge, the award-winning Runner’s World Half & Festival (www.RWHalf.com), and the Runner’s World Heartbreak Hill Half & Festival (www.HHHalf.com), Runner’s World editors forge deep connections and have meaningful interactions with our readers as an organic part of the running community. Runner’s World publishes 18 international editions: Argentina (2014), Australia/New Zealand, Belgium, Brazil, China, France, Germany, Italy, Mexico, The Netherlands, Norway, Philippines, Poland, South Africa, Spain, Sweden, United Kingdom and the United States. For digital updates, visit www.runnersworld.com, Twitter (@runnersworld), Facebook (Runner’s World Magazine), as well as the brand’s mobile apps.

About Spartan Race, Inc.

Founded in 2010, Spartan Race is the global leader in the sport of obstacle racing. Spartan races cater to everyone from the “ordinary Joe or Jane” looking to get off the couch and leading a fitter lifestyle, to elite endurance athletes seeking out the ultimate physical test. Currently, Spartan offers three primary race formats,  “Sprint” (3+ miles; 15+ obstacles), “Super” (8+ miles; 20+ obstacles) and “Beast” (13+ miles; 25+ obstacles), along with a shorter format race for children. Unlike other obstacle-focused events, Spartan Races are always timed and competitors are encouraged to accumulate completion medals at each of the primary race distances to achieve “Trifecta” status. With over 40 races slated for the United States in 2014, and 70 races taking place across 17 countries internationally, Spartan Race encourages you to change your life by signing up to race today at Spartan.com.

 

What are your thoughts? Do you think this will impact the sport of OCR and Spartan Race in general. Share you comments. 

Margaret Schlachter

About Margaret Schlachter

Margaret Schlachter is Founder of DirtinYourSkirt.com. She has been part of the OCR Community since 2010. When not working on the next article she can be found running from race-to-race. She is Editor-in-Chief of MudRunGuide.com. She authored the book Obstacle Race Training.
This entry was posted in Press Release and tagged . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Categories

  • Archives

  • Enter your email address to subscribe to posts:


  •   Hyper Vest SXY and FIT from Hyperwear.com
  • Instagram

    • Having fun providing @mudrunguide coverage at World’s Toughest Mudder. I am in love 😍 playing with my new lenses on my camera. Most of the photos are over on Facebook.
.
#wtm2018 #wtm #obstacleracing #toughmudder @tough_mudder
    • Made it to Atlanta to cover World’s Toughest Mudder. Every year I get nostalgic about the first year of WTM in 2011.
.
Can’t wait to cover the action for @mudrunguide. With the temps predicted in the 30’s overnight I excited to see how the new venue plays out.
.
Excited to get to work tomorrow.
.
#wtm #wtm2018 #toughmudder #obstaclecourseracing #mudrunguide #ocr #tbt
    • Have you heard of the online community @trail_sisters?
.
We have the story behind this huge movement encouraging more women’s voice in the outdoor industry and getting more women on the trails.
.
@ginalucrezi shared her passion and mission on this week’s podcast.
.
Temp Link in Bio
.
#podcast #trailsisters #womenwhotrailrun #findyourtribe #findyourtrail #womenrunning #allwomenalltrails #speakyourtruth #womenpodcast #getoutside #trailrunning #trailrunnersunite #runwithher
    • How many times as a kid did someone tell you to “take a deep breath” - if you are like me, a lot.
.
Breathing is essential to life and yet so much of the time we don’t breathe deeply. A couple years ago I did the @iceman_hof method course, documenting the journey.
.
Above the cold training and pushups the greatest gift after the course was a renewed focus on breathing and deep breaths.
.
Yet years later it’s so easy to forget. These days when stress levels are high or I have too much on my mind, I head out into nature and breathe.
.
Whether it’s getting my heart pounding on a run or slowing it down and focusing on deep breaths. It’s a simple and free self care technique that pays you back 10x.
.
When was the last time you truly took a deep breath?
.
#mondaytrailrun #trailtherapy #trailrunning #selfcare #justbreathe #speakyourtruth #utah #keepacoolhead #teamheadsweats #getoutside #goodr
    • This house took Halloween to the next level...
.
#houseon9th #jurassicpark #jurassicworld #halloween #lawnart #winewalk #vitamincommunity #saltlakecity #utahunique #epichalloween
    • Did you catch the new episode with @runningrosie released yesterday?
.
We had a raw, unfiltered conversation about motherhood, childbirth, body image, balance, competition, being a professional athlete, and life. Sounds heavy but as always we laughed along the way.
.
It was great having her back on the podcast 109 episodes after her first go around. If you missed the first time on the podcast talking about her childhood, check out episode 25.
.
#spartan #motherhood #nofilter #speakyourtruth #podcast #womeninspiringwomen #womenpodcasters #womeninpodcasting #ocr #obstaclecourseracing #obstacleracing #anw #friendship #spartanrace #realtalk💯
    • Fall means leaves changing, colder days, and the pond currently looks like a tea but makes some great reflections on a sunny day.
.
Sometimes there just isn’t time to get to the mountains but it doesn’t mean you can spend some time outside doing backyard chores.
.
#fallinlovewithfall #fall #winteriscoming #backyarddesign #pond #yardart #getoutside #loveyourspace #utahgram #hiddenspaces
    • Friends come in all shapes, sizes, and forms. One thing I’ve learned throughout the years is whether a friend is a next door neighbor you see everyday or someone you see once a year, it’s important to find those who have you back.
.
Sefra @puddyrara and I met in the woods of Vermont during the Peak 500. Little did I know the adventures we would embark on.
.
From the volcanos 🌋 of Nicaragua to Showing up during WTM in Vegas, stopping for an overnight in SLC, or outside Miami for a 24-hour BattleFrog (RIP). Or like this picture in Tahoe for the @spartan world championships.
.
I literally never know where in the world I will see her but I know we will have deep conversations about plants, seeds, life, spirit, and generally freak out everyone as they mostly have no idea what we are talking about.
.
Friends don’t have to be people you talk to or see daily. They just need to be your ally and have your back in a jam.
.
I’m lucky and blessed to be part of the slingshot mafia with this lady.
.
Blessing Sefra! Also I have no idea why this picture is so funny but it is to me.
.
#gratitude #friendship #blessings #spartanfriends #spartan #worldtraveling #worldwidefriends #speakyourtruth #findyourtribe #travelbuddies #spartanog #spartanwomen
    • One jar of trash a year for a family of four!
.
Sounds impossible at first but Bea Johnson of @zerowastehome is on the podcast to talk about how it’s not that hard. In fact Bea talks about how it frees up so many other aspects of life. So you can spend more time and money doing the thing you want while producing less waste in the world 🌎!
.
Do you think you could live in a zero-waste home?
.
Find the latest episode on your favorite player or link in my bio.
.
#zerowastehome #zerowaste #zerowasteliving #podcast #womenpodcasters #zerowastecollective  #podcastforwomen #minimalism #savetheplanet #savemotherearth #5rs #livelighter #onejarchallenge #reducereuserecycle #reducewaste #reduceplastic

    Follow Me!