Reebok Spartan Race


The big announcement of the day and well really the world of obstacle racing as a whole happened this morning in New York City. It was announced that Spartan Race now Reebok Spartan Race signed a five-year title sponsorship with Reebok. Reactions over the internet today have been mixed, to say the least. However, with any change comes backlash.

A commentary on the new Reebok Spartan Race:

My first Spartan Race in 2010 was something new. It had never been done before and Spartan Race was more of an idea than a race. I showed up not knowing what it would be like and took on the challenge. It was the beginning of something new, something special, we all knew it.

I did another Spartan Race that year in Amesbury, Massachusetts. I remember standing in line for the bus back to the car and a woman complaining they had changed the race and there was less mud, and no swimming in Amesbury. She set her expectations from the first race, and who knows if she ever raced one again. In truth the second race was more organized and well a better event overall. The brand had matured a little from race one to race two.

In 2011, I spent the year trying all the different races, I tried not to stick to one particular race so I only actually did two Spartan Races that year, the Vermont Beast and the Texas Super (World Championships). The change in the company was dramatic that year. The events were huge compared to the year before and 2011 was the year Hobie Call and Spartan Race met. The obstacles became more uniform, and the original campy feel of the first race had evolved.

In 2012, more corporate sponsors came on board, cash prizes at some of the races, a international points system, Spartan Race was no longer a kid, it grew up some that year. Over the past year we have seen great changes in Spartan Race. We have watched it grow from a weekend activity to a burgeoning sport. Elite athletes have dubbed Spartan Race and Obstacle Racing their “sport” and train specifically and race all over the country chasing points. 2012, marked the first time true standards were put in place for the competitive racers. We saw individual athletes start to be sponsored, even a New Balance commercial shows basically an Obstacle Course Race in the ad. People welcome to the year that Obstacle Course Racing and Spartan Race went from an event to a sport.

Today marked the next evolution in the sport and specifically Spartan Race. Although it will take time for me to personally get use to the fact it’s officially Reebok Spartan Race as I am sure CrossFit athletes had to adjust when it became Reebok CrossFit at the end of the day it’s just a name change. Look at all that Reebok has done for CrossFit, before Reebok CrossFit first held their “Games” at a ranch, then it was a big deal for it to be in an arena, now because of the corporate backing and exposure of Reebok we can now watch it on ESPN.

In many ways, Spartan Race and CrossFit have followed very similar paths. People still in casual conversation say CrossFit not Reebok CrossFit just as we in the Obstacle Racing world will still say Spartan Race not Reebok Spartan Race. It’s a sponsor, all athletic organizations have sponsors whether they are in the name or not. Spartan Race didn’t change today, it just grew up, left the house and became an adult. Who knows now we might actually get the wish of seeing Obstacle Course Racing on national television.

Time will tell…

Margaret Schlachter

About Margaret Schlachter

Margaret Schlachter is Founder of She has been part of the OCR Community since 2010. When not working on the next article she can be found running from race-to-race. She is Editor-in-Chief of She authored the book Obstacle Race Training.
This entry was posted in News. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

  • Categories

  • Archives

  • Enter your email address to subscribe to posts:

  •   Hyper Vest SXY and FIT from
  • Instagram

    • What is @sufferfestbeer all about and why are top athletes like Amelia Boone and Cat Bradley showing it off in their Instagram feeds.
I got to chat Founder and CEO @loonsterberg about creating gluten removed beer especially for athletes (but anyone who likes beer will want to give it a try) We chat a bit about their new FKT Pale Ale that was released yesterday in the episode. ::
Podcast episode out today!
#willsweatforbeer #sufferfestbeer #femaleentreprenuer #womensupportingwomen #womenpodcast #podcast #womenleadership #craftbeernotcrapbeer #glutenremoved #craftbrews
    • Tomorrow on the podcast I get to chat with @sufferfestbeer Founder and CEO @loonsterberg
Sufferfest beer not only tastes so good and being gluten removed my body very much agrees!
Tomorrow hear the story behind the company and how gluten removed beer is made!
Now we just need to get Utah to carry it so it can be my full time go to beer 🍻 ::
#craftbeer  #mountainrunning #glutenremovedbeer #utahmountains #trailrunning #willsufferforbeer #beerforathletes
    • What do you know about curcumin? I was recently sent a sample from @vitacost
I wrote up a blog detailing some of the benefits that have been seen from curcumin for people in terms of inflammation and joint issues.
Like any supplement it’s good to do research and luckily I dig through a few scientific papers to help you make a decision if curcumin is a supplement you want to add to your diet.
#curcumininperfection #vitacostvip #productreview #sponsoredpost
    • Spent a bunch of today trying to crush the @salmingrunning  OT Comp for a review on @mudrunguide not a bad day when you get to spend time in the woods, run, and capture footage.
#mountainviews #mountainrunning #mudrunguide #geartesting #salmingrunning @salmingrunningnorthamerica
    • New podcast out today with @enagoski we talk about the science behind sexual health.
I adore Emily’s work and so happy to have been able to interview her!
#podcasts #podcastersofinstagram #womenhelpingwomen #womenpodcast #womensexualhealth #healthysexuality #scienceofsex #emilynagoski
    • Before the rain clouds rolled in... now that it’s springtime/nearly summer I try to work outside as much as possible.
I am super fortunate to be able to work from home. While it can be lonely at times and even isolating it also is a gift to make my workspace my own wherever I want it to be.
It’s so easy to forget the gifts we have when they become our norm. Sometimes I have to step back and realize how fortunate I am for the freedom.
#thankfulngrateful #homeofficelife #medialife #outsideoffice #mudrunguide #ocrmedia #createyourreality #abundancemindset #superniceclub
    • Nature has a way of being so unreal at times with its beauty.
The power and grace leave you speechless.
#mothernature #getoutside #powerofnature #gaiam #natureheals #naturepic #latergram
    • I’ve been waiting for over a year for @michael.pollan new book to be released. I have been telling everyone I know that this book will be a game changer much like The Omnivore’s Dilemma.
100 pages in and I have wanted to cosmically hug Pollan so many times for brining this information and stories to light.
This book offers a profound insight into a world that many of us have experienced and not many can but the words to it.
Part historical, part first-hand experiences, and all with that famous Pollan storytelling flair.
Bravo Mr. Pollan and thank you 🙏
#howtochangeyourmind #michaelpollan #bookstagram #weekendreading #elevateyourmind
    • Run 🏃🏻‍♀️ Fish 🎣Run 🏃🏻‍♀️
A different way to earn your dinner 🍴
#utahhiking #runfishrun #headsweatsambassador #headsweats #keepacoolhead #familytime❤️ #weekendadventure #earnyourview #earnyourdinner #fishinggirls #americanforkcanyon #inov_8 #utahtrails #utahtrailrunning #utahtrailgirls #getoutsideandplay

    Follow Me!